Lumina Sales tracks demo opens, calls and website audits. Here is which of those signals mean something, how to read them together, when to follow up, and where the tracking stops.
Lumina8 min read
You can see whether a prospect used your AI demo, and that is a different thing from seeing whether they opened it. Lumina Sales tracks three kinds of activity on a published demo: page opens, calls, and website audits. Only the last two require the prospect to do something on purpose, so they are the signals worth acting on. An open on its own tells you very little.
That is the short answer. Below is what each signal means, how to read them together, when to follow up, and where the tracking runs out.
What does Lumina Sales actually track on a demo?
Three things, per demo link: whether the page was opened, whether someone talked to the receptionist, and whether someone ran the website audit. We also keep the addresses the email gate collects, and those belong to you. We do not contact anyone who opens your page. The longer version of that promise is in our post on who owns the data in a white-label AI system.
Everything lives in the agency dashboard on the platform, under your brand, next to the buildout it belongs to. The demo itself is the live demo site your prospect opens, and it runs on the nodes we covered in what the six demo nodes prove.
We are not going to promise you a feed of keystrokes or a heat map. The three signals above are what the product shows today. Check your dashboard for the exact fields on your plan before you build a follow-up routine around them.
Be careful with the extension of that point. Brevo is describing email pixels, not a demo page, and I am not claiming your demo page gets inflated by Apple Mail. I am saying the habit is a sound one. If a machine could plausibly have loaded the thing, do not read it as interest.
An open still has uses. It tells you the link was delivered and nothing is broken. A link nobody opens after three days is more likely stuck in a spam folder than rejected. Fix delivery before you rewrite the pitch, and our post on cold outreach deliverability covers how.
What does a call tell you?
A call is the strongest signal on the board. Someone had to click start, allow their microphone, and talk out loud to a receptionist. Nobody does that by accident.
Read the length, not just the fact. Calls cap at five minutes, and the plan gives you 100 live voice minutes a month, which is about forty demo calls. A call that lasts twenty seconds is a person testing whether it works. A call that runs to the five-minute ceiling is a person asking real questions: what do you charge for this, can I book Tuesday, what if I want to talk to a human. Those are buying questions, and they deserve a phone call from you the same day.
What does an audit tell you?
An audit means someone typed a domain into the box and waited for findings. Usually it is their own site, because that is the whole appeal. They want to see what the tool says about a page they know by heart.
That makes it a different kind of signal from a call. A call says they are curious about the receptionist. An audit says they are curious about themselves, and prospects in that mood are easy to talk to. Open your follow-up with one of the findings. "The audit flagged that your contact page has no tap-to-call button on mobile" beats "just checking in" by a wide margin.
One caution. If the audited domain is not your prospect's, you have a forward. A colleague, an owner's brother-in-law, or a competitor ran it. That is still good news, because the link is moving, but do not assume the person you pitched did the thing. Ask.
How do you read the signals together?
Here is the rough table I use. It is a heuristic from selling this way, not a measured conversion model.
Open, nothing else, after a day. Do nothing yet. Check that the email landed in an inbox. If it did, a second touch with a different angle is fine.
Open plus an audit, no call. The prospect looked at themselves and stopped. Send the finding they would care about most, with one line offering to walk through it.
A short call, under a minute. They poked at it. Reply with the one thing the receptionist did well in their trade, such as an after-hours booking.
A long call. Phone them. Do not email.
Several opens from different places, one call. The link was forwarded and someone is evaluating it internally. Your job is to make that conversation easy, so send a two-line summary they can paste into a message.
When should you follow up?
Fast, and the evidence points that way even though none of it is about our product. A Harvard Business Review study of 2,241 U.S. companies, as summarized by Callingly, found that contacting a lead within an hour made a meaningful conversation with a decision-maker about seven times more likely than waiting an hour longer. Callingly is careful to say that study measured contact, not closed deals, and so should you be.
Consensus, a demo automation vendor, reports in its 2026 B2B Buyer Behavior Report that 45% of demo views happen within 60 minutes of the demo being sent. It also reports that buyers take an average of five days to open content at all. Both numbers come from one vendor's platform and from software buyers, not roofers, so treat them as a direction and not a forecast. The direction is still clear. Attention is bursty. If you are not looking when it happens, you are following up on a cold lead.
So send in the morning, then keep the dashboard open for the first hour. If a call happens, you want to know while the prospect still has the receptionist's voice in their head.
What are the limits of this tracking?
Four, and you should know them before you build a routine on top.
First, it only sees the demo page. It cannot see your prospect's decision, their budget, or the conversation they have with their business partner that night. A strong signal raises the odds. It does not close anything.
Second, one published demo at a time. If you swap the live demo between prospects, activity belongs to whichever page was live. Name each buildout clearly so you can tell whose calls you are reading, and do not swap a demo mid-evaluation. The same limit is spelled out in the pricing and limits.
Third, caps change what you can learn. When the voice minutes run out, live nodes pause until the next cycle, and the prospect sees a neutral message. You will see no calls because none were possible, which looks like silence and is not. Watch the usage page before a big send.
Fourth, this is not a CRM. It tells you who touched the demo. It does not remember that you owe Dana a callback on Thursday. Put the follow-up in whatever you already use.
This setup is also the wrong fit if you send a demo to a hundred people at once and expect to read tea leaves. At that volume you want a sequencer and a reply inbox. Demo activity works best when you send a handful a week and care about each one.
FAQ
Can I see which person opened my demo?
You see activity on the link you sent, and the email gate collects addresses from visitors who enter one. If you sent the link to one named owner, that is a reasonable guess about who it was. If it was forwarded, you may see a second visitor you cannot name until they identify themselves.
Does Lumina contact my prospects after they open the demo?
No. We do not email, call, or market to anyone who opens your page. The addresses the email gate collects are yours.
What happens if I hit my usage limit mid-evaluation?
The live parts pause and the rest of your page and portal keep working. Your prospect sees a neutral message, never a billing notice and never your plan name. Calls and chats resume at the next cycle, so check the usage page before you send to a prospect who is likely to try the receptionist more than once.
Should I follow up on an open with no calls?
Not right away. Confirm the email actually landed in an inbox, wait a day, then follow up with a different angle than the first message. If you need a script for the quiet ones, what to do when an AI demo prospect goes quiet has one.
Your next step
Build one demo for a real prospect this week and send it before 9am their time. Then open your agency dashboard, set a reminder for sixty minutes after the send, and look at what happened. If you do not have an agency workspace yet, start one here for $49 a month and try it on the first name on your list.
